it's sale season at still life boutique! in preperation for the arrival of autumn/winter 2010 collections in coming weeks we've marked down the entirety of our spring 2010 pieces remaining in store from 40-70%!

this sale includes all of our ladies premium denim from joe's jeans and genetic denim! some of our most beloved styles of women's denim are now available for 50% off the original price. with prices set to clear, sizes & styles will go quickly as we get ready for new arrivals.

pop down this weekend and get some great new jeans to go into fall with and stop by our new friends at rook & rose just a few doors up on johnson street. owner and lead designer erica smolders has opened up victoria's best new floral design shop just this morning and is ready to attend to all your floral needs. congratulations erica, we're excited to have fresh cut flowers return to still life!

this sunshine - seriously! can you believe it!? 18°C in the victoria inner harbour in the middle of may. absolutely perfect!

our post this morning gave any victorians visiting the mainland this beautiful weekend a destination to visit and items to seek out, but what about all you CRD faithful staying in the garden city catching all the sun this weekend? we've got ideas! this weekend will definitely be dominated by visits to the beachfronts and parks in and around the capital region, and a certain swap meet that you will most definitely find mr matt and mr jordan of still life scouring in the early hours of sunday morning.

we wanted to outline some of the essential summer pieces we've got in store right now that will ensure a weekend getaway/hideout in style. for our girls we've got a great batch of bensimon sneakers to dress with your summer dresses or cropped summer jeans. our lily & jae spring collection is looking incredible with some of the new pieces jude delivered last week, and topped off with a cute brixton summer hat her denim dresses are adorable. our still life men have their pick of the litter with the amazing pieces we've got available moving into the warmer months. a full selection of ray-ban sunglasses to keep your eyes hidden behind their dark shades while you're at the beach, and fjällräven backpacks that can fit beachwear, beers, and all your other secret stuffs while you're riding around town on your bike wearing your official new summer shoe from native.

we'll be spinning our favorite new records over the weekend from jonsi (go), broken social scene (forgiveness rock record), lcd soundsystem (this is happening) and sharon jones & the dap kings (i learned the hard way) so come down and say hi if you're staying local this weekend!

today, april 29 2010 is the 20th anniversary of the bc children's hospital foundation's jeans day! at the end of every april over the past 20 years bc offices and schools have accepted donations in exchange for pins or buttons showing your support of the bc children's hospital foundation's annual event.

we're thrilled to participate this year, on the foundation's 20th anniversary, by offering a women's premium denim event to coincide with the event. from today, april 29th, on through to mother's day, may 9th, we will be offering 25% off any women's premium from joe's, acne, genetic and wesc with a minimum $5 donation to the bc children's hospital! in addition to your donations, still life has set a $1000 donation goal that we will match and donate to the bc children's hospital in may!

we've got heaps of amazing premium denim in on the women's side of the store right now, so come down and help us reach our goal and get yourself a great new pair of jeans for jeans day 2010!

we get through a lot of premium denim at still life. in a city like victoria a great pair of jeans will last you all day every day for years and years. our women's denim display is currently overflowing with denim styles for all our girls ready to get into a new pair of jeans for spring 2010.

for us, spending a little more on jeans works when you realize the fit and longevity a pair of premium denim is offering you. thousands of hours go in to designing the fits offered by denim companies like joe's, acne or nudie, and the quality of construction will have you returning for another pair once you realize you've worn a new jean for 2 weeks straight. getting into premium denim on the women's side we're seeing about 2-3% stretch material woven in with all denim to ensure a nice, snug fit on the thights & bum and allowing for give in the jeans without bagging out and looking frumpy after only a couple of wears.

this spring we're seeing the takeover of the denim legging! joe's jeans and genetic denim are both offering denim legging options at still life, with even more stretch fabric woven through to allow for an ultra snug fit to be styled with an oversized boyshirt or cropped up with a pair of flats or gladiators come summer.

click through our images here to see some styles currently on the rack at still life boutique in beautiful (and sunny!) victoria, bc.