Tagged: london

a truly classic, iconic brand such as fred perry is always awaited with eager anticipation at the start of each season at still life. fresh in the door this morning we've got a half dozen styles of early spring 2011 styles to give victoria a hint of what's to come from the legendary UK label. as sporty as it is british as it is dressy, the brand founded on the back of wimbledon champion fred perry in 1952 fits in as much at the coffee shops & record stores in victoria as it does the soccer pitches and nightclubs.

our early spring fred perry offerings include a rich, dark navy twin tipped classic polo with red & white detailing, a pair of cardigans (one chunky & zipped, the other cotton & buttoned) and a pair of long sleeve woven shirts in gingham or micro check.

since winter sale season has begun our mens side of the store has been seriously depleted, so the arrival of an early spring fred perry delivery at still life is a welcome sight - though not one we anticipate sticking around for long. see you soon gentlemen.

strong european trades & craftsmen (think woodworkers, fishermen, artists) influence the late autumn collection from london's ymc in this weekend at still life. beautiful cable knit chunky sweaters, one of the cleanest, fittest & nicest chambray shirts of the season, and a crew neck sweater with strong production though simple detailing maky ymc a strong favorite amongst the guys at the shop.

formed in london in 1995 by fraser moss and jimmy collins in response to increasing demand for stylish, functional, modern clothing. ymc has quietly grown to become a highly significant design label. ymc are not led or influenced by seasonal trends but try to provide the solution for intelligent clothing that is both wearable and distinctive. collections gradually develop from season to season whilst a modernist approach ensures good ideas maintain longevity.

fred perry is a brand that has truly found a real home at still life boutique with our men & boys during our 25+ years in victoria. as sporty as it is british as it is dressy, the brand founded on the back of wimbledon champion fred perry in 1952 fits in as much at the coffee shops & record stores in victoria as it does the soccer pitches and nightclubs. styled and modern, refined and preppy, a brand made to be worn throughout all our countries of the commonwealth, we're happy to have held on to such a fantastic line for so many years.

a strong showing of fred perry shirts, sweaters, shoes & accessories has already come through our doors this season. our call list for guys waiting on new fred perry deliveries is long enough to sell through styles before they even officially hit the racks, but we're always receiving more shipments and we'll be nicely stocked through the remainder of autumn and moving into winter 2010. fred perry chunky shawl neck knits, preppy oxford-collar polos, merino wool cardigans & cozy winter scarves have and always will be, available at still life boutique.

formed in london in 1995 by fraser moss and jimmy collins in response to increasing demand for stylish, functional, modern clothing. ymc has quietly grown to become a highly significant design label.

when asked how he saw the future of design, graphic artist raymond loewy, pioneer of american industrial design reasoned that "you must create your own design style" it is this philosophy that inspires ymc.

ymc are not led or influenced by seasonal trends but try to provide the solution for intelligent clothing that is both wearable and distinctive. collections gradually develop from season to season whilst a modernist approach ensures good ideas maintain longevity.

youmustcreate

a new collection of ladies footwear arrived this week from the young london-based british brand, f-troupe. the directional footwear brand was founded in 2003 by mick hoyle and has managed, in a relatively short time, to establish itself internationally in more than two dozen countries.

pulling inspiration from british historical and functional influences the half-dozen shoes we've got at still life right now are quintessentially british with an appropriateness to our fair city. good, original, innovative designs are the focus of f-troupe and the leather bindings and linings in the shoes finished with rubber souls make them a fantastic city shoe for the "modern victorian woman".

we have some colour options in their canvas striped and star-eyelet laceups, a black patent & mesh oxford and a gorgeous brogue suede ankle boot. f-troupe women's footwear, now at still life.

when fred perry debuted his classic, white, knitted cotton pique polo at wimbledon 1952 no one could have imagined they were witnessing the birth of a legacy - the eight-time tennis grand slam champion was opening the doors to one of the longest-lasting sporting apparel franchises in history. fred perry has a long history, and we're proud to say the line has had a home at still life for a large part of our 25 years on johnson street in victoria.

spring 2010 sees us reintroduce fred perry's womens collection to the store, with classic pique polos, knit cardigans and newly designed dresses. on the men's side we're seeing fantastic slim fit pique polos, woven collared shirts, a selection of basic tees and an incredible millerain waxed cotton anorak coat that is ideal for the victorian winter/spring months we're in now when a waterproof waxed coat is a must. as with recent seasons, we've brought in the byron chukkah 'boot' in camel suade and navy canvas, a slip on boat shoe and the lowcut coxson canvas.

fred perry spring 2010, still classic at still life boutique.