frock! by tracy reese, is a whimsical collection of event-worthy, flirty cocktail dresses designed to transition effortlessly from day to evening. since the first frock! collection launched in spring 2006, the focus has been on shorter, cuter silhouettes while taking classic cuts and accoutrements and making them more accessible.
frock! incorporates thoughtful details, such as strategically placed bows, crystals, ruffles, pleats and embroidery, making sweet and chic attire for the young, sophisticated social set. versatility is key; a beaded dress can be dressed down easily by adding tights, a chunky sweater and cute shoes.
tracy reese began designing frock!, aimed at women aged 15 to 30, to provide lovely and wearable dresses with a youthful vibe. today the illustrious brand is sold internationally and nationwide at specialty boutiques and department stores. we started with frock! by tracy reese at still life just about this time last year and we love her styles on every type of girl coming into the shop. her frock! dresses are ideal for our girls because they are complete, finished dresses with a ton of personality. no need to pair them up with belts or big necklaces and other accessories, the dresses are beautifully cut and fantastically fit and are a complete outfit on their own.
frock! by tracy reese spring 2010 dresses, now available at still life boutique.
frock! by Tracy Reese, is a whimsical collection of event-worthy, flirty cocktail dresses designed to transition effortlessly from day to evening. Since the first frock! collection launched in Spring 2006, the focus has been on shorter, cuter silhouettes while taking classic cuts and accoutrements and making them more accessible.
frock! incorporates thoughtful details, such as strategically placed bows, crystals, ruffles, pleats and embroidery, making sweet and chic attire for the young, sophisticated social set. Versatility is key; a beaded dress can be dressed down easily by adding tights, a chunky sweater and cute shoes.
Tracy Reese began designing frock!, aimed at women aged 15 to 30, to provide lovely and wearable dresses with a youthful vibe. Today the illustrious brand is sold internationally and nationwide at specialty boutiques and department including Nordstrom, Lord & Taylor, Macy's, Bloomingdale’s and the Tracy Reese flagship store in NYC.