Tagged: you must create

moving into our fourth season with london-based modern fashion brand, ymc, we're happy to see a nice, tight batch of styles to help fill in the men's side of the store as we await the official arrival of spring. a burst of rich indigo colouring weaves its way through the styles arriving at still life this week with slub crew neck tees, jersey workman polo shirting with neck detailing and a fantastic lightweight selvedge canvas hooded beach jacket.

formed in london in 1995 by fraser moss and jimmy collins in response to increasing demand for stylish, functional, modern clothing. ymc has quietly grown to become a highly significant design label. when asked how he saw the future of design, graphic artist raymond loewy, pioneer of american industrial design reasoned that "you must create your own design style" it is this philosophy that inspires ymc.

strong european trades & craftsmen (think woodworkers, fishermen, artists) influence the late autumn collection from london's ymc in this weekend at still life. beautiful cable knit chunky sweaters, one of the cleanest, fittest & nicest chambray shirts of the season, and a crew neck sweater with strong production though simple detailing maky ymc a strong favorite amongst the guys at the shop.

formed in london in 1995 by fraser moss and jimmy collins in response to increasing demand for stylish, functional, modern clothing. ymc has quietly grown to become a highly significant design label. ymc are not led or influenced by seasonal trends but try to provide the solution for intelligent clothing that is both wearable and distinctive. collections gradually develop from season to season whilst a modernist approach ensures good ideas maintain longevity.

formed in london in 1995 by fraser moss and jimmy collins in response to increasing demand for stylish, functional, modern clothing. ymc has quietly grown to become a highly significant design label.

when asked how he saw the future of design, graphic artist raymond loewy, pioneer of american industrial design reasoned that "you must create your own design style" it is this philosophy that inspires ymc.

ymc are not led or influenced by seasonal trends but try to provide the solution for intelligent clothing that is both wearable and distinctive. collections gradually develop from season to season whilst a modernist approach ensures good ideas maintain longevity.

youmustcreate