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against the comforting, neutral slate of the wilderness, she defines herself. in the cool snow, she revisits who she has been. among soft fir branches, she becomes who she will be.

this season is about those times when we abandon what we’re told we should do, and instead we do what we feel. we take the time alone. we retreat. we step boldly into a quiet place. we look at ourselves in a clear mirror or a lake, and we confront our fears and our histories. we emerge more whole. we embrace the present.

sophisticated and gentle, the lily + jae autumn/winter 2010 collection tells a story through colour, texture and shape. from silken dresses to cashmere coats, this collection is suffused with warm 90s palette of burgundy, grey, navy, black and brown. fabrics are natural, yet versatile, and rich in both content and texture – from custom printed silk to cheek-soft cashmere. shapes are self-assured: timeless pieces with a hint of trend. dresses and coats are inspired by vintage silhouettes, subtle nods to the fashions of our parents and our own childhoods. boy-shaped shirting benefits from a touch of wool, for warmth. cropped tops and skirts become cozy when layered with long johns or blazers.

more than any previous collection, autumn/winter 2010 contains touches of regionalism – warm wool-cashmere blends are made for the canadian climate. and then there’s the aptly named hudson coat, and the inclusion of a blanket in the collection.

lily + jae continues to grow stylistically, without compromising their signature feminine feel with masculine elements. their fall/winter offering is a confident collection with earthy appeal and a complete array of looks.

we will be pleased to begin to introduce the autumn/winter 2010 collection from jude feller's vancouver-produced lily + jae with first arrivals expected in early august.