Tagged: velour

From Gothenburg, Sweden to Victoria, British Columbia - Velour has returned to Still Life For Him for Autumn 2011 with dressy/prep neckwear (scarves, ties & bowties) and two colours of the best fitting chino we've ever had in the store.

The chino pant was originally used by the British and American army during the second half of the 19^th century. At first the original chinos were 100% cotton, but Velour has added a little stretch to it for the perfect comfort and fit. Velour's renowned classic chino Adan is back at Still Life For Him for Autumn 2011. A perfect tapered fit in with just the right mix of stretch for that right effortless feeling. Choose between a black and autumn brown.

Also available to get our gentlemen dressed for autumn are a variety of Velour Gunnar bowties (navy or green), Edvar straight ties (plaid, navy corduroy or chambray) and Gilbert knit scarves (colour blocked navy/beige). These accessories paired with some quality, seasonal shirting (chambray, oxford, etc) can finish off a look and have you standing a foot taller than the rest.

The overall design concept of Velour springs out of a classic preppy look with traditional garments redesigned in a new stylish, yet effortless, way. This style has Swedish west coast influences and addresses curious individuals who have an interest in trends but are reflective and make their own interpretations rather than following the trends directly. They appreciate genuineness and are, by Velour, offered an alternative to the ordinary fashion brands. Colours are sober – like marine blue and brown – with colourful accents. These colours together with the prints and patterns are carefully created where every pigment, image and square has its place. All joined together in a perfect fit.

simple, clean construction of raw-edged silks, satins and knits in casually feminine fits gives sweden's velour it's trademark effortless style. the brand grew from founder per andersson's ready-to-wear/vintage shop, nostalgia, in gothenburg; selling dead stock vintage clothes together with re-makes, art and design items in 1997. since launching the first official velour collection in 2005, the brand's seasonal collections can now be found in more than 100 select retail shops throughout scandinavian countries including norway, sweden, finland and denmark - as well as internationally at shops like still life in victoria, bc canada.

the overall design concept of velour springs from a classic preppy look with traditional fashion garments redesigned in a new stylish, yet effortless, way. fitting in wonderfully at still life, we've been offering select items from the line since last spring - always with a speedy sell through on the beautiful knitwear & silk tops.

we've just received our first spring 2011 arrivals from velour, which includes the great pastel-coloured casual fit keke knit sweater in a bamboo/cotton mix, the evy-lou silk/cotton blouse with asymmetric shoulder patch detail and raw edges overall, a gorgeous, luxe satin jeneil blouse with front-buttons and patch pocket, and the relaxed silk/cotton beauty shirt with mother of pearl buttons down the front. in addition to the gorgeous collection on the women's side, we've also received the perfect summer chino from velour men with the adan narrow chino in powder blue - ready to be cuffed up and worn on the beach, grass or poolside all summer long.

this sunshine - seriously! can you believe it!? 18°C in the victoria inner harbour in the middle of may. absolutely perfect!

our post this morning gave any victorians visiting the mainland this beautiful weekend a destination to visit and items to seek out, but what about all you CRD faithful staying in the garden city catching all the sun this weekend? we've got ideas! this weekend will definitely be dominated by visits to the beachfronts and parks in and around the capital region, and a certain swap meet that you will most definitely find mr matt and mr jordan of still life scouring in the early hours of sunday morning.

we wanted to outline some of the essential summer pieces we've got in store right now that will ensure a weekend getaway/hideout in style. for our girls we've got a great batch of bensimon sneakers to dress with your summer dresses or cropped summer jeans. our lily & jae spring collection is looking incredible with some of the new pieces jude delivered last week, and topped off with a cute brixton summer hat her denim dresses are adorable. our still life men have their pick of the litter with the amazing pieces we've got available moving into the warmer months. a full selection of ray-ban sunglasses to keep your eyes hidden behind their dark shades while you're at the beach, and fjällräven backpacks that can fit beachwear, beers, and all your other secret stuffs while you're riding around town on your bike wearing your official new summer shoe from native.

we'll be spinning our favorite new records over the weekend from jonsi (go), broken social scene (forgiveness rock record), lcd soundsystem (this is happening) and sharon jones & the dap kings (i learned the hard way) so come down and say hi if you're staying local this weekend!

the velour story started back in 1997 when per andersson rummaged through the store of his grandmother's old ready-to-wear shop. he decided to make use of this asset and opened a shop with friends to sell through the dead stock clothes together with re-makes, art and design. the shop's creative customers inspired the velour team to, in 2002 take the step towards designing their own clothes; and the first velour collection was launched in 2005.

velour is offering a perfect fit and beautiful details, leaving it up to the wearer to create his or her own individual style, offering key pieces or a whole wardrobe.

the overall design concept of velour springs out of a classic preppy look with traditional garments redesigned in a new stylish, yet effortless, way. the style has swedish west coast influences and addresses curious individuals who have an interest in trends but strive for individuality. they appreciate genuineness and are, by velour, offered an alternative to the ordinary fashion brands through everyday icons such as cardigans, check shirts, parkas and trench coats. colours are sober – like marine blue and brown – with colourful accents. these colours together with the prints and patterns are carefully created where every pigment, image and square has its place. all joined together in a perfect fit.

spring 2010 is still life's first season with velour and we're thrilled to be introducing the brand to the women's side of the store. a small selection of a half dozen styles fill out our spring batch - the first ladies leather jacket of the season from velour is amazing, as is the super soft denim dress. come by soon and try some of our favorite new swedish line out of gothenburg, velour.