ymc mens spring 2011
moving into our fourth season with london-based modern fashion brand, ymc, we're happy to see a nice, tight batch of styles to help fill in the men's side of the store as we await the official arrival of spring. a burst of rich indigo colouring weaves its way through the styles arriving at still life this week with slub crew neck tees, jersey workman polo shirting with neck detailing and a fantastic lightweight selvedge canvas hooded beach jacket.
formed in london in 1995 by fraser moss and jimmy collins in response to increasing demand for stylish, functional, modern clothing. ymc has quietly grown to become a highly significant design label. when asked how he saw the future of design, graphic artist raymond loewy, pioneer of american industrial design reasoned that "you must create your own design style" it is this philosophy that inspires ymc.
