Our very first official Spring/Summer 2012 arrivals are here and they come from the fine folks at Sweden's most loved denim brand: Nudie Jeans Co. For the past ten years Nudie has done things within this retail fashion industry that, in all honesty, they didn't have to: they've eschewed speed and overhead for quality production, they've worked tirelessly for human rights with Amnesty International, and this year (2012) they will finally become an entirely organic denim company as they rework all their classics with new denim options moving forward.

Nudie proves there's more in their pricetags than the backwards "N" and a cool stitch deal. There's a lot of heart, soul and hard work put into every pair of jeans they produce, and we're proud to have been such a big supporter of the brand for as long as we have. Cheers to Nudie Jeans Co, check out what we've received thusfar for Spring 2012:

• Tape Ted Black Black Ring: Italian comfort stretch. 10.25oz dry denim with evident ring effects. Black warp and white weft. A soft and flat fabric. Black threads all over and black back pocket embo. Gunmetal trims. 97% cotton/3% elastane. Made in Italy.
• Thin Finn Dry Flat Selvage Dry: Italian 13.25oz selvage denim with a little red-cast. It's compact and regular with a smooth, flat surface. On this style you find the selvage edge coin pocket and silver trims. Nudie orange threads all over except for the back pocket embo that is faded indigo. 100% cotton. Made in Italy.
• Khaki Slim Dry Black Coated: Unwashed dry black-coated denim from Italy. At front: Slant side pocket. A secret coin pocket just below the waistband. Zip fly with orange bar tack. Silver button and orange buttonhole on waistband. At back: Lowered yoke. Welt pockets where the pocket bag is marked with a blind stitch. Lined waistband. Narrow two-needle seams along yoke seam and front and back rise. The fit is based on Thin Finn.
• Backbone Sweatshirt Black or Grey Light: Dry unbrushed piqué in organic cotton. At neck a classic rib insert with flatlock seams. All seams are stitched down with flatlock. 100% fair trade & organic cotton.
• Backbone Boxers Black, Grey or Indigo: The cotton used for this jersey is organic. They feature an elastic waistband with the Nudie Jeans Co logo. Matching bindings at front and leg openings. 98% cotton/2 % elastane. 100% fair trade & organic cotton.
• Wayne Leather Belt Black or Natural: This fine leatherbelt is handmade in Portugal. Made out of the finest saddle leather thet when treated right will age beautifully. Nudie jeans Co logo embossed at end.
• Denim & Leather Haghdal Wallet: A wicked pocket-sized wallet that only measures 10x7.5cm when folded. It contains one currency pocket and eight pockets for cards, six horizontal and two vertical ones. The outside is made in a 13.25oz Japanese denim with the selvage edge visible at the currency pocket. It is stitched with heavy off-white stitches. The inside is made in genuine saddle leather that will age beautifully. On the inside you also find the Nudie Jeans Co logo debossed.