ben sherman spring 2010
Still Life April 20, 2010, 12:06 pm 0founded in 1963 by arthur bernard sugarman, the ben sherman brand is the result of an entrepreneurial brit (sugarman) marrying the american daughter of a californian swimwear producer. after marrying and returning to brighton, england sugarman purchased a shirt factory and began producing the oxford-cloth american-style button-down shirts he saw the early 1960s modern jazz fans wearing with pride.
by producing his own version of the shirts worn by visiting american jazz artists like miles davis, dizzy gillespie and oscar peterson as well as colourful resort-style madras plaids, sugarman quickly became england's mod god as the founder of ben sherman. the ben sherman originals label was created and by 1965 the company had opened a small office on the upper floors of a shabby office-block in a london backstreet - the rest, is history.
ben sherman originals have proudly hung alongside comparable brands like fred perry & peguin at still life for years, but fills a very distinct niche for us in particular. the mod fits, crisp collars & summery madras plaids give ben sherman its own style that has our victorian boys coming back season to season for another fantastic ben sherman shirt. we've got a nice batch of styles in store right now, including the summer shirt (the explosion madras/gingham shirt pictured to the right) that will only look better the more you wear & wrinkle it all summer as you soak up the sun.












